Summary of globalisation of culture through media

In the article "Globalisation of Culture Through the Media", Kraidy(2002) discusses that cultural globalisation is a result of cultural and media imperialism.  As Kraidy mentions, western countries have manipulated mass media to exert their cultural influences across the world, especially the developing states. As interaction between countries increases, there is a shift from a parasitic relationship to a mutualistic one. Mass media’s great contribution towards the homogenization of cultural difference proves that it is one of the main driving forces of cultural globalization. However, it still remains debatable whether media acts as the trigger of such revolution, or simply accelerates the process.